In today’s photo-happy, selfie-taking society, it’s no surprise Instagram has become a platform more brands are leveraging. Here are three brands who are doing it right:
With over 250,000 followers, Nordstrom is a big retailer using Instagram to its advantage. From video and product placement to integration with their other social channels, this brand is capitalizing on images to sell their vision … though I didn’t need much convincing.
Arguably the root cause of Compendium’s caffeine addiction, Starbucks doesn’t just use Instagram to sell beverages. It capitalizes on its almost 2 million follower base to drive awareness for causes they support. With a reach as large as theirs, they use their brand advocates to garner awareness for campaigns near and dear to their hearts. And hey, if they sell some coffee while they’re at it, who’d complain?
B2C companies aren’t the only ones using Instagram. While audience might be smaller, B2B companies like FedEx are on Instagram and doing surprisingly well. Their account is full of breathtaking images of countries they serve (a FedEx employee delivering packages with the Great Pyramids as a backdrop … pretty impressive) as well as peeks into how they’re moving packaging forward.
Whether you’re a B2B or B2C company, don’t be afraid to step outside of more mainstream platforms like Facebook and Twitter to share your brand message with your audience. Do, however, make sure your move to Instagram makes sense. Like with all platforms you’re using, outline a plan, build your team and determine a course of action for how you’ll support Instagram.
What brands are doing it right on Instagram? Tell us your thoughts.