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2015: The Modern Marketing Year in Review

Jeff Cohen
Director, Content Strategy

It's the time of year where we start looking to the future and planning for what comes next in this ever changing world of modern marketing. But before we do that, it is time to look back and take stock of the past year.

You can take your pick of the latest marketing buzzwords or trends when trying to sum up the past year of modern marketing, so we reached out to marketing experts from around the world to get their take on 2015.

But we added an extra requirement. Since modern marketers don’t make decisions with their gut, but they do it with data, the synopsis needed to be inspired by a published statistic or data point.

It might have been the year that mobile finally overtook desktop computing, but it was also the year video exploded on social networks, and with their own, you guessed it, mobile apps.

Content marketing continued to grow, as did the marketing technology required to support all the content that companies are producing. Companies got more efficient, more focused on their customers, and better able to address metrics that matter.

But there is also a content gap, a conversion gap, an engagement gap, an attention gap, a talent gap, and even a mobile first gap. No matter what the statistics reveal about the companies that have grabbed the brass ring and succeeded with modern marketing, there are still those who are not there yet. The thoughts of these marketing experts can provide that guidance.

And since we collected these insights about 2015, we wanted to share them with you. No email required. That's why it's embedded below. And we'd love for you to share it with friends and colleagues. You can share this post or go to Slideshare to download the ebook. You can easily share that too.

Read on to see how these global marketing experts sum up the year that was in modern marketing. Does this reflect your 2015? Or was it the year of something else for you? Let us know on Twitter using #mminsights.


Many of these same global marketing experts have shared their thoughts on what will have the most impact in 2016. Download The Future of Modern Marketing: 2016 and you finalize your planning for the coming year.

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