Marketing events are a trifecta benefit of being part of this exciting and evolving industry. It’s a privilege to get together at fun venues in beautiful cities to exchange ideas, celebrate each other’s successes, and learn more about how to refine our marketing crafts.
Here is a compilation of events to inspire you in 2014. Get ready to pencil some travel in (or mine the marketing event gold in your own city’s backyard).
1. Social Media Insider Summit- Jan 29-Feb 1 / South Seas Island Resort, FL
Social technologies are rapidly evolving to help us better focus our strategy and allocate funds. This event promises results-oriented case studies from leading brands that understand how to manage online presence, as well as implement measures to take action based on data and analytics. Session topics also focus on tips and tricks for running branded communities.
2. Email Marketing Summit- Feb 17-20 / Las Vegas, NV
What happens in Vegas, should not stay in Vegas (that is, if you learn some killer email subject line writing tips!) This event is focused on how marketing automation users are innovating with email. Session topics include list management, social media integration, mobile and video tips, testing and optimization, and segmentation. A value-add: the event also offers tips to improve your copywriting and messaging for email programs.
3. SXSW- Mar 7-16 / Austin, TX
The plethora pow-wow of tradeshows, SXSW is a show to find new technologies and digital enhancements, and enjoy solid culture of art, music, and a taco meet-up. In other words, it's a can't miss.
4. Social Media Marketing World- Mar 26-28 / San Diego, CA
Here’s your forum for finding out the most efficient ways to market your brand on social media, as well as actionable tips to improve your marketing effectiveness on specific networks. Session highlights also include community building and maintenance.
5. SiriusDecisions Summit May 21-23 / Orlando, FL
If you’re a data lover, this is the Summit for you. Fueled by benchmark insights, analyst input, and case study examples, this conference is a great place to learn how to systematically improve your marketing processes. This year’s event theme is “Transforming Sales, Marketing and Product.”
6. BMA 2014 May 28-30 / Chicago, IL
This event’s session content highlights a vast array of organizational topics, including: social media and content; marketing automation; teaching your sales force how to use LinkedIn; what to look for in marketing hires; and how marketing is reducing manufacturing costs.
7. Content Marketing World- Sept 8-11 / Cleveland, OH
Hosted by our friends at the Content Marketing Institute, this event is a great forum for B2B and B2C marketers alike to exchange ideas, and have fun learning about smart content marketing programs. The lunch and learn workshops are inspirational and the networking crowd is a blast.
8. MarketingProfs B2B Forum- Oct 8-10 / Boston, MA
The Marketing Profs Forum is a smörgåsbord of marketing information and topics. There’s plenty to go around — from tips for creating video content to big data basics—the Profs cover a broad array of topics valuable to all marketers. Session content promises marketing art and science with writing and curation tips, as well as measurement analysis.
Which events are you most looking forward to attending in 2014?