Today's guest post was written by Amanda F. Batista, a freelance writer, editor and content developer. As the former Managing Editor of DemandGen Report, Amanda covered the latest technology, trends and development in the marketing automation technology space, as well as the sales and marketing strategies central to demand generation.
As 2012 comes to a close and you gear up for 2013 event budgeting, think about your company’s overall objectives, and don’t be afraid to step outside the traditional demand gen-oriented event box. From the standard revenue-driven topical conferences, to the newer kids on the event block, the following are 15 can’t-miss events and conferences to kick start your business in 2013:
1. New Media Expo (NMX AKA BlogWorld)
Las Vegas, NV
The NMX Conference and Trade Show bring together Bloggers, Podcasters, Web TV & Video Creators, and Social Business Pros. The cast of characters at NMX includes Guy Kawasaki, Co-Founder of Alltop.com, CC Chapman and Ann Handley, Co-Authors of “Content Rules.” The Winkelvoss twins, of Facebook fame, will be interviewed by a Forbes journalist in an unrehearsed, no-holds-barred session about their new social networking venture.
2. Email Evolution Conference
Miami Beach, FL
Showcasing new ideas in email & digital marketing, this event focuses on strategies and tactics central to optimizing ROI. The conference brings together cross-channel marketing pros for an immersive forum on integrating email with social, search, mobile and video.
3. Social Media Week
Copenhagen; Hamburg; Lagos; Miami; Milan; New York; Paris; Singapore; Tokyo; Washington, DC
Social Media Week is a celebration of emerging technologies that have changed how we communicate and engage. The session content focuses on transparency, accountability, information sharing and collaboration, as well as how these shifts are accelerating how businesses go to market.
SXSW features five days of engaging presentations and community events focused on emerging technology. Noted for its energy, inspiration and exciting networking opportunities, the event is a fresh fusion of pop culture highlights in music, movies and entertainment from artists including Alex Clare, Cold War Kids, Civil Twilight and dozens of other talents.
5. GAUGE (Google Analytics Users Great Event)
San Francisco, CA
Given the extensive Google Analytics user base, this unique user event offers the opportunity to engage with a variety of attendees across a broad spectrum of verticals and operations. The content is focused on experience and knowledge sharing, as well as skills improvement to optimize your use of Google Analytics.
6. B2B Content2Conversion Conference
New York City
While many content events under serve the B2B marketer, this event is focused on leveraging content to drive B2B demand generation and engagement throughout the buying cycle. Key takeaways include benchmark research on executives’ content preferences, creating powerful content for SEO and social media.
7. Converge SE
The message for this event is simple: great content, parties, people, live local entertainment and food with five tracks of content for design and user experience, front end and backend development, mobile and business and marketing.
8. SiriusDecisions Summit
San Diego, CA
Regarded for its key benchmark research SiriusDecisions hosts a three-day Summit where analysts and top sales and marketing leaders from Fortune 500 companies and major SMBs share how B2B organizations are solving critical issues that hinder predictable growth. The event is known for its fantastic case studies with real, actionable takeaways to get sales and marketing on the same page.
9. Interactivity Digital
South Beach, FL
Interactivity Digital is an intimate event that welcomes only 150 attendees covering topics including search engine optimization, pay-per-click marketing, analytics, email marketing, social media, conversion optimization and content marketing.
10. Mobile Advertising Conference
New York City, NY
Hosted by Business Insider, this conference focuses on third-screen marketing. The show offers insight on optimizing in-content ads, branded apps, mobile video, casual games and other interactive forms of engagement via mobile.
11. Content Marketing World
This conference focused on providing actionable content marketing strategy insights to grow business and engage your audience. Keynote speakers include execs from The Coca-Cola Company, and Jay Baer, author of The Now Revolution.
12. Eloqua Experience
San Francisco, CA
What started out as a user conference has turned into the modern marketing event of the year. Featuring sessions led by top marketers from around the world, keynotes from inspiring leaders, and the chance to run elbows with marketers from every level of expertise.
San Francisco, CA
The Holy Grail in cloud computing events, Dreamforce is where salesforce.com Founder & CEO Marc Benioff unveils the latest in greatest in the world of salesforce. Marketing and sales pros unite for a jam-packed event that highlights the technologies and tools changing the way we do business.