The CMO has got more than 99 problems, and content is likely one of them. The CMO Club Summit kicked off this morning in New York City, where more than 200 marketing leaders are congregating at The Conrad Hotel.
The event kicked off with a brainstorm session, where groups of marketing leaders listed their ongoing challenges. Many centered on content, data, and unifying the customer experience.
Here’s a list of 18 challenges highlighted by event attendees:
- Keeping content flow constant
- Switching entire marketing team to a content sharing group
- Delivering a positive customer experience throughout the research, discovery, and purchase journey
- Prioritizing the most pressing long and short term challenges for execution
- The changing role of the CMO (digital and data demands)
- Creating content for lead gen
- Measuring the effectiveness of content
- Hiring A+ talent while having limited resources
- Creating client or customer-centric content
- Demonstration of value to the C-Suite
- Managing data and identifying how to leverage it effectively
- Reinvigorated an already well-known brand
- Maximizing omnichannel marketing with limited talent and training resources
- Unifying measurement strategies for social, mobile, and all digital
- Creating a single, primary measurement source for customer lifetime value (LTV) other than ROI
- Addressing social degradation of your brand online
- Managing the longevity of the CMO’s role with improved accountability processes
- Managing realities of media fragmentation with a shrinking budget
What’s your biggest marketing challenge? Stay tuned for additional coverage of the CMO Club Summit this week. Follow the event discussion on Twitter with the hashtag #CMOClubSummit.