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The Modern Marketing Blog covers the latest in marketing strategy, technology, and innovation.

15 Cases of Marketing Innovation [New eBook]

Today’s businesses are moving marketing mountains. They’re super-sizing sales impact by aligning efforts. Modern marketing and sales is an evolving practice that requires a commitment to alignment, process, and adaptation.

We consider our customers the ultimate superheroes. These marketing and sales professionals are developing processes to keep their organizations running smoothly on a daily basis; they are adaptive in crises; and because of their commitment to fueling their own customers’ successes every day, they can turn on a dime to bridge gaps when necessary. So we put together a collection of their celebratory accomplishments!

If it takes a village, then this case study collection is the ultimate testament to the super forces driving today’s business innovation. The 15 companies profiled in the "Modern Marketing Superheroes" eBook were honored at the 2013 Markie Awards seventh annual ceremony, which took place during Eloqua Experience, October 23-25 in San Francisco.

The success cases focus on how marketing and sales teams across all industries are rethinking integration, connectivity, and engagement models to maximize their bandwidth and deliver on the promise of value to their audiences every day. Their efforts are paying dividends with improved sales performance. Here are the winning categories profiled for marketing innovation:


  • Best Alignment of Marketing and Sales

  • Best Customer Lifecycle Program

  • Best Lead Nurturing Program

  • Best Lead Scoring Program

  • Content is King

  • Data Clean House

  • Event Nirvana

  • Fresh Start

  • Integration Innovation

  • Marketing Automation Rookie of the Year

  • Marketing Center of Excellence

  • Metrics That Matter

  • Most Creative Marketing Campaign

  • Sales Impact

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Designed to help you navigate the content based on your topics and challenges of interest, each case study offers “focus words” and phrases for sneak peek at the success stories based on industry, vertical, and business model attributes, as well as their specific marketing automation use cases.

Discover your team’s superpowers! Check out the “Modern Marketing Superheroes” case study collection! 

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