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12 head-turning digital marketing quotes

With summer well underway, digital marketers are just as eager as their colleagues to get out and play. But they still want to keep up with the latest and greatest industry insights. We've put together need-to-know quotes from marketing's heavy hitters to help digital marketers stay in the loop.

1. "When I think about what marketing used to be, it was like being a movie producer (making executive decisions) and now it’s like being a farmer." —Luanne Calvert, vice president and CMO of airline Virgin America, on nurturing customers at every stage of the lifecycle (via AdExchanger)

2. “Positioning, the message-pushing idea of imposing an overly-distilled, single word in the customer's mind worldwide, is out of date.” —Larry Light, CEO at marketing consultancy Arcature, on brand journalism’s role in “dialogue marketing” (via AdAge)

3. “If you use customer information, results show it’s going to drive value to the bottom line.” —Patti Rutkin, associate director of digital CRM and direct marketing at Verizon, on personalizing newsletter communication (via Oracle Responsys Marketing Cloud Interact 2014) Tweet This Quote

4. “Social media is that daily feed that reminds people that you exist and it has to be as transparent and true as everything else you do, or people will call you out on it.” —Frances Allen, chief brand officer at Denny’s, on how the restaurant chain uses social to make daily connections (via Fast Company)

5. “By all means, fire the customers who aren't worth the time and the trouble. But understand that the moment you insist the customer is wrong, you've just started the firing process.” —Seth Godin, author and marketing guru, on customer retention (via author’s blog)

6. “The more we remember that we are part of the networks as human beings, the more we can act as human beings and not as corporate functions.” —Brian Solis, principal analyst for the Altimeter Group, futurist and author, on why marketers should strive to engage in conversation, not own it (via PRNews)

7. “Real-time marketing is already too late. Brands should focus on sparking conversation, not constantly reacting.” —David Berkowitz, CMO at digital marketing and technology agency MRY, on the risks of real-time marketing (via Mashable) Tweet This Quote

8. “People don't want the raw data, but instead want marketers to decipher the tech speak for them and present the valuable insights.” —Jim Sterne, marketing consultant, co-founder and chairman of Analytics Association, on how data-driven marketers should communicate insights (via ClickZ)

9. “No one tells stories about when their expectations are met because they're met thousands of times a day.” —Ken Schmidt, former director of communications strategy for Harley Davidson Motor Company, on exceeding expectations (via Direct Marketing NewsTweet This Quote

10. “We want to provide frictionless experiences where consumers are already gathering rather than trying to force them to an app we’ve developed.” —Paul Smailes, global head of digital for Heineken, on the company’s latest experience marketing effort (via Marketing Week)

11. “Underneath the professional, rational need is a human need. And you must appeal to that because you are talking to a human being even in a B2B context. Humans buy from other humans.” —Kathy Klotz-Guest, marketing consultant and founder of Keeping It Human, on turning marketing speak into compelling human stories (via Convince & Convert)

12. “Email newsletters, an old-school artifact of the web that was supposed to die along with dial-up connections, are not only still around, but very much on the march.” —David Carr, journalist and author, on the newsletter’s comeback (via New York Times)

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