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10 thought-provoking digital marketing quotes

In the age of information overload, separating the insights that are worth reading from those that are just fluff can be a challenge. We’ve made your job a lot easier by compiling a list of notable remarks that you should pay attention to this month:

1. “We want to know what consumers are looking for, what their values are, and how can we meet their needs. It's not just about Big Data; it's about translating that into the truth.” — Gayle Fuguitt, President and CEO of the Advertising Research Foundation, on how metrics can drive strategic customer relationships (via Digital Marketing NewsTweet This Quote

2. “There is a duality with data today. There’s the data that is apparent and the data that waits in the dark. The latter sits in the spaces in-between channels. It’s marketing's Dark Data, and it’s the stuff that holds the most meaningful truth." — Elena Klau, Director of Strategy & Insights at North America Momentum Worldwide, on how Dark Data is all about linking data together to reveal true insights about the brand's performance (via Ad Week)

3. “As you go about creating new customer engagement programs and direct marketing packages for your brand, look for opportunities to give rather than to get. Whoever makes the first kind gesture, as studies show, tends to gain the most.” — Jeanette McMurtry, Principal of e4marketing, on how the rule of reciprocity can lead to high customer loyalty (via Digital Marketing News)

4. "Supporting customers through multiple channels is no longer an option for financial services organizations; it’s a necessity." — Sonny Singh, Senior Vice President and General Manager, Oracle Financial Services GBU, on why banks must recreate the customer experience (via Forbes

5. "If you think of 'social media' your mind automatically goes to producing content for customers to consume, or perhaps soliciting their input. But, once firms recognize that consumers want to connect to each other, they can develop social strategies that do exactly that under the umbrella of their brand." — Mikołaj Jan Piskorski, author of A Social Strategy: How We Profit from Social Media, on the need to create consumer-to-consumer connections on social media (via Forbes)

6. “Meaningful relationships are two-way, and that means constantly looking for ways to improve your customers' lives.” — Peter Friedman, CEO of social content marketing company LiveWorld, on developing personal relationships with customers via social media (via MarketingProfsTweet This Quote

7. “Too often we tend to think of change in a very singular mindset, technology. But technology is not the real issue, not the root cause. It’s an effect, for sure… [but] the real driver of societal change is society itself, not your smartphone.” — John Hayes, CMO at American Express, on how marketers interpret changes in what customers want (via MarketingLand)

8. "The data comes into the room from many sources, and you have to use that data like a modern-day orchestra leader, blending the inputs in real time in a combination that is as much an art as a science.” — Louis Paskalis, Senior Vice President at Bank of America, on managing real-time campaigns to promote your brand (via Wall Street Journal)

9. “Battling the status quo is a constant struggle for marketers and salespeople alike — but it doesn’t have to end in defeat.” — Tim Riesterer, co-author of Conversations that Win the Complex Sale, on creating innovative customer-centric messages using new strategies (via Forbes)

10. “There is no subject line silver-bullet aside from trying out a whole bunch of words, lengths and sentiments. The dominant strategy is to try out a bunch of stuff, try out a few more things and then do it again.” — Parry Malm, Account Director at Adestra, on the lack of a secret ingredient for email subjects and the need to test (via Econsultancy)

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