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The Modern Marketing Blog covers the latest in marketing strategy, technology, and innovation.

  • July 20, 2011

From desktop to desk-tination

0719_Jetsetter.pngFrom: Jetsetter

Subject Line: Memorable Rooms With a View: NYC, Peru, Vail, South Africa and More

Date: Tuesday, July 19, 2011


Jetsetter's emails always offer a great source of inspiration; sometimes it's about places I can be other than my desk, but mostly it's their smart use of photography, typography and design.


What sets Jetsetter apart from other travel emails is the proportion of space they dedicate to photography. Rather than taking a grid approach to all the getaways they're touting, they let each location have the same visual weight. I love that they are far enough apart then even when you're looking at one location, you can see the beginning of the next image, making you want to scroll and scroll and scroll.


We all can learn from the way Jetsetter treats their "link farm." They've done a fantastic job giving enough space to make clear groups of links, and used a contrast between color and size to define give importance to the title of each section.


And we can't ignore the fact that this template will work well in both mobile and desktop environments. Jetsetter understands their on-the-go audience and delivers an excellent experience whether their customers are at their desk or a "Lush Urban Escape in Brazil."



Thumbnail image for 0719_Jetsetter_Inbox_View.png


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