Vertigo! Building a solution for the U2 Vertigo Tour and the ONE Campaign



As the lead architect of the text messaging solution utilized during the 2005 U2 Vertigo Tour, I've spent the last 6 weeks designing, building and integrating the numerous pieces of this project.

For starters, let me say that there have been many incredible moments along the way, and I'm proud to be part of such a great team of folks working together on this project.

The goal of this project is to use technology to help enlist more than one million voices for the ONE Campaign, an initiative run by DATA.org, Bono's political organization, to help end extreme poverty. The organization's position is that this is not an issue of charity but rather one of equality and justice.

This all started back in February 2005, when I was initially contacted by Mary, informing me of this project and requesting my participation. I soon learned about the Ted Conference and this year's TED Prize, granting wishes to U2's Bono at TED 2005 in Monterey, CA. Bono


I plan on discussing the project from a technical, business, and activism standpoint in blog posts in the near future.
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