Turkcell İletişim Hizmetleri A.S. Successfully Combats Communications Fraud with Advanced In-Database Analytics
[Original link available on oracle.com http://www.oracle.com/us/corporate/customers/customersearch/turkcell-1-exadata-ss-1887967.html]
Turkcell İletişim Hizmetleri A.Ş. is a leading provider of mobile communications in Turkey with more than 34 million subscribers. Established in 1994, Turkcell created the first global system for a mobile communications (GSM) network in Turkey. It was the first Turkish company listed on the New York Stock Exchange.
Communications fraud, or the use of telecommunications products or services without intention to pay, is a major issue for the organization. The practice is fostered by prepaid card usage, which is growing rapidly. Anonymous network-branded prepaid cards are a tempting vehicle for money launderers, particularly since these cards can be used as cash vehicles—for example, to withdraw cash at ATMs. It is estimated that prepaid card fraud represents an average loss of US$5 per US$10,000 in transactions. For a communications company with billions of transactions, this could result in millions of dollars lost through fraud every year.
Consequently, Turkcell wanted to combat communications fraud and money laundering by introducing advanced analytical solutions to monitor key parameters of prepaid card usage and issue alerts or block fraudulent activity. This type of fraud prevention would require extremely fast analysis of the company’s one petabyte of uncompressed customer data to identify patterns and relationships, build predictive models, and apply those models to even larger data volumes to make accurate fraud predictions.
To achieve this, Turkcell deployed Oracle Exadata Database Machine X2-2 HC Full Rack, so that data analysts can build predictive antifraud models inside the Oracle Database and deploy them into Oracle Exadata for scoring, using Oracle Data Mining, a component of Oracle Advanced Analytics, leveraging Oracle Database11g technology. This enabled the company to create predictive antifraud models faster than with any other machine, as models can be built using search and query language (SQL) inside the database, and Oracle Exadata can access raw data without summarized tables, thereby achieving extremely fast analyses.
A word from Turkcell İletişim Hizmetleri A.Ş.
“Turkcell manages 100 terabytes of compressed data—or one petabyte of uncompressed raw data—on Oracle Exadata. With Oracle Data Mining, a component of the Oracle Advanced Analytics Option, we can analyze large volumes of customer data and call-data records easier and faster than with any other tool and rapidly detect and combat fraudulent phone use.” – Hasan Tonguç Yılmaz, Manager, Turkcell İletişim Hizmetleri A.Ş.
Oracle Product and Services
“We selected Oracle because in-database mining to support antifraud efforts will be a major focus for Turkcell in the future. With Oracle Exadata Database Machine and the analytics capabilities of Oracle Advanced Analytics, we can complete antifraud analysis for large amounts of call-data records in just a few hours. Further, we can scale the solution as needed to support rapid communications data growth,” said Hasan Tonguç Yılmaz, datawarehouse/data mining developer, Turkcell Teknoloji Araştırma ve Geliştirme A.Ş.
Oracle Partner: Turkcell Teknoloji Araştırma ve Geliştirme A.Ş.
All development and test processes were performed by Turkcell Teknoloji. The company also made significant contributions to the configuration of numerous technical analyses which are carried out regularly by Turkcell İletişim Hizmetleri's antifraud specialists.