Oracle Advanced Analytics (OAA) Database Option leverages Oracle Text, a free feature of the Oracle Database, to pre-process (tokenize) unstructured data for ingestion by the OAA data mining algorithms. By moving, parallelized implementations of machine learning algorithms inside the Oracle Database, data movement is eliminated and we can leverage other strengths of the Database such as Oracle Text (not to mention security, scalability, auditing, encryption, back up, high availability, geospatial data, etc.
This Mining Structured Data and Unstructured Data using Oracle Advanced Analytics 12c YouTube video presents an overview of the capabilities for combining and performing data mining on both structured and unstructured data. The YouTube includes several quick demonstrations on classification and clustering using unstructured data and provides instructions and links on how to get started--either on premise or on the Oracle Cloud.
I hope you find this helpful and a pleasure to watch.
You can also access similar YouTube videos at this Oracle Data Mining at the Movies blog posting.
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Thanks for watching!
Sr. Dir. of Product Management, Oracle Advanced Analytics and Data Mining