By lukas on Nov 26, 2009
The correct name is always half of the success of the product. This tool is in different situation than a new product at the market however if we'd name it with the right name then it will be easy to remember for our users.
SUN has a long history of "bad" names. That's one of the places where our marketing failed. One of the worst idea that I'd seen was to include quarter of year in the name. I cannot remember any of those "bad" names anymore to provide an example.