Mystery or misery? (Can eclipse shine?)

I like marketing. I like evangelist. I like slogans. I like buzz-words. It seems to me that sometimes they don't know when stop ;)
I feel quite confused by the title of this article - Eclipse shining on mobile apps development.
  1. Is it possible that a eclipse could shine?
    Eclipse is an astronomical event that occurs when one celestial object moves into the shadow of another.

    Shine - To emit light, To reflect light; glint or glisten, To distinguish oneself in an activity or a field; excel.
  2. How can shine a project where hasn't been written a line?
    I'm looking forward for competition. There is quite huge work after Mobility Pack. I hope that the Eclipse's MTJ will come with something new and usefull for developers ;) It has no sense to just copy Mobility Pack's features like it could seem from some discussions about MTJ...
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