Thursday Nov 01, 2007

MySpace to use OpenSocial

Scoble got the scoop straight from the Google and MySpace CEOs.

Do you think this will change the theory that suggest middle/upper class young adults build their communities on Facebook while young adults in the working class use MySpace (since there will be some who migrate from FaceBook to MySpace because of benefits of an OpenSocial network)?

Thursday Jun 28, 2007

Social Networks: Building community or building divisions?

Danah Boyd has an interesting/concerning essay about young American class divisions being mirrored through social networks -- she specifically focuses her findings of middle/upper class young adults building their communities on Facebook while young adults in the working class use MySpace. Per the essay:

The goodie two shoes, jocks, athletes, or other "good" kids are now going to Facebook. These kids tend to come from families who emphasize education and going to college. They are part of what we'd call hegemonic society. They are primarily white, but not exclusively. They are in honors classes, looking forward to the prom, and live in a world dictated by after school activities.

MySpace is still home for Latino/Hispanic teens, immigrant teens, "burnouts," "alternative kids," "art fags," punks, emos, goths, gangstas, queer kids, and other kids who didn't play into the dominant high school popularity paradigm. These are kids whose parents didn't go to college, who are expected to get a job when they finish high school. These are the teens who plan to go into the military immediately after schools. Teens who are really into music or in a band are also on MySpace. MySpace has most of the kids who are socially ostracized at school because they are geeks, freaks, or queers.

As with all social networks, I wonder, are they building community or are they building division? One could argue that the generalized divided classes that Danah has observed are no different than communities formed on other social networks. For example, I've made new "friends" through Dogster with people who share my interest in greyhound rescue. Is building communities based on commonality such a bad thing? I supposed that all depend on the common topic, right?

Per the following quote from the essay, Danah's concern is the possible negative impacts on our society as a whole that could drive further division between classes:

I clearly don't have the language to comfortably talk about what's going on, but I think that this issue is important and needs to be considered. I feel as though the implications are huge. Marketers have already figured this out - they know who to market to where. Policy creators have figured this out - they know how to control different populations based on where they are networking. Have social workers figured it out? Or educators? What does it mean that our culture of fear has further divided a generation? What does it mean that, in a society where we can't talk about class, we can see it play out online? And what does it mean in a digital world where no one's supposed to know you're a dog, we can guess your class background based on the tools you use?

It's worth a read.
About

Sr. Community Engineering Program Manager/Acting Director for Sun's external social networking sites (blogs, forums, wikis, etc.). Skrocki's personal blog, LinkedIn.

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