Friday Apr 03, 2009

Corporate Community Participation

Via a Girl Geek dinner connection, I had an engaging conversation about corporate use of community sites this morning with the CEO of InsideGOOD -- a very cool ratings site for nonprofit organizations. Following are a few resources that came up during the conversation that may help her drive awareness, site build out & participation. I figured these may be of interest to others in the community and small to medium business spaces, so I'm posting them here as well.

Sun's Guidelines on Public Discourse: Brief, conversational read that offers Sun employees sensible advice when participating in social sites

Sun Forums Moderator Program: Guidelines and summary about our volunteer community moderators program. The value add has help drive a remarkable improvement in setting a positive tone on the Sun Forums.

Why Your Brand Needs a Managed Community: "The survey included results from over 112,000 people - or about 11% of the total 1 million people represented in the population of the 22 communities surveyed. Social marketing programs achieved nearly 5x the ROI of direct marketing programs and 30x the ROI of traditional media advertising programs." Holy cow!

Sun's Startup Essentials Program: "...designed to help startups get their business off the ground FAST with the right IT infrastructure at the LOWEST COST possible."

Sun's Small to Medium Business Program: Useful SMB information sharing, cost-effective solutions, success stories, SMB offers, etc.

Via Barton's blog, Scott Monty on a couple interesting new media initiatives at Ford (I love the Ford Fiesta initiative -- 100 digital influencers in 100 Ford Fiestas providing unfiltered public digital perspectives):

Monday Feb 09, 2009

Four Million Messages on Sun Forums!

A notable milestone for Sun Forums was reached today in the form of seeing it's four millionth post.

I've been lucky enough to be a part of the team the last few years and as a result have engaged directly with the community -- it's been an invaluable education in the community space. If you're looking for a lesson in community dynamics, community policy building, community moderation, or just want to learn to be an effective community contributor, I recommend you find a forum that interests you and engage. You'll find the experience and the rewards are different from any other community site. For example, forums conversations are faster-flowing than blogs, yet more focused and organized than super fast flowing micro-blogging sites like Twitter.

In terms of annual page views and visits, Sun Forums is by far Sun busiest community site. To offer context, here's a quick glimpse of traffic for Sun forums, blogs, wikis for 2008:

 Views  Visits  Site Age
 Wikis  4.6M  1.3M  <2 yrs
 Blogs  21.8M  12.2M  <5 yrs
 Forums  66.4M  36.0M  <8 yrs

That's a lot of communication going on! If you are a Sun employee, chances are the project you are working on has a forum dedicated solely to that topic -- an excellent opportunity for you to engage with the folks who share that commonality. Let us know if you're interested in becoming a Sun Moderator of a particular forum or if you'd like to nurture a forum on a new topic.

I also want to give a shout-out to the Sun Forums Lead Engineer, who has been committed to the site since day one, always has a positive disposition and a "can do" attitude...Congrats & a million thanks Ramsci! :-D

Thursday Sep 25, 2008

Pace and Delivery

It's always good to lift one's head up from the trenches, take a look back and soak in the glory of progress. That's what I did today on behalf of the amazing engineering team I get to work with and here's what I saw:

Over the last two quarters, between 4 Application Engineers, 1 Development Manager, 1 QA Engineer, 1 Program Manager (me!) & one part-time Search Program Manager, working on 6 applications, the team drove the following to fruition:

  • 30 application upgrades
  • 225 change requests
  • supported 6 of Sun's applications that saw ~60 million page views and 21.4 million search results

All while infusing respect and humor into our day-to-day activities. I consider myself lucky to be on a team with these guys. Congrats Allen, Igor, Matthew, Rama, Ramsci, Rob, Shawn and our leader who enables our pace and delivery, Will!

To see the goodness for yourself, check out Sun Forums, Wikis, Mediacast, Planets, Search and of course this very site Sun Blogs.


Sr. Community Engineering Program Manager/Acting Director for Sun's external social networking sites (blogs, forums, wikis, etc.). Skrocki's personal blog, LinkedIn.


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