By lskrocki on Apr 27, 2008
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What's in store for Sun Blogs in the future? More great blogging, of course. Tho', according to a recent article by CNET, Jonathan, our CEO, "sees an end to blogging". I wasn't present at the Web 2.0 Expo keynote, but I'd wager the comment referenced was more about seeing an end to the common use of the term "blogging" since, in actuality, the purpose behind blogging really boils down to "communicating". Jonathan explains it best in this quote from a July 15th, 2007 blog post:
"I'd love it if we one day eliminated the term "blogging" from the web lexicon (and that we stopped pursuing "CEO's who blog."). CEO's who have cell phones aren't "cell-phoners," those who have email accounts arent "emailers," those who give interviews on television aren't "TV'ers" - they're all leaders using technology to communicate. Communication is central to leadership - using words, written or spoken, to articulate strategy, guide organizations, engage in dialog, and... lead. Leading two or 200,000, you can't do it without communicating. Using technology just leaves more time for everything else (I'm not saying stone tablets can't be effective, they just take way longer to distribute)."
Blogs, as well as countless other internet services, make that communication super simple -- much like the telephone. Had the telephone been called the "Social Machine", many companies may have blocked it's use much like they do social networking sites. It's not about meaningless socializing. It's about about building useful relationships that are conducive to fruitful collaboration and anything that enables easy information sharing is goodness in my book -- especially in the corporate world. Will blogging be around forever? Will anything be around forever? I hope we continue to see the box of information sharing tools continue to expand and I can't wait to see what's next.
On that note, here's to more great blogging...er, I mean communicating!