Thursday Oct 04, 2007

Sun Blogs Acknowledged in the '07 Corporate Social Responsibility Report

If you haven't checked out Sun's recently released Corporate Social Responsibility Report, it's worth a look.

In addition to shining the light on Sun's involvement in Eco Responsibility, Global Citizenship, How we work, etc., it also mentions our Culture of Transparency via communication channels such as Sun Blogs:

"Our culture of transparency continued to grow in fiscal 2007 with the creation of new employee blogs. These blogs provide insights into Sun from numerous sources — our CEO, executives, engineers, marketeers, and many more. And while Sun does have a policy on blog content, our employees are not required to obtain approval for their blog content, even though Sun, as a company, may not agree with everything written. That fact alone clearly demonstrates how important maintaining transparency is to Sun."

I couldn't agree more with that last sentence. My favorite example of Sun blogs being "accessible to any Sun employee to write about anything" (the site's tag line), is Kelly's blog, "Transgender @ Sun". I love that I work at a company where diversity and acceptance is not just talked about -- it's demonstrated through consistent action. The passion and behavior of Sun employees based on this trust is apparent.

I find it interesting that although trust is a two way street, the focus in the blogoshpere is often on companies going out on a limb by trusting employees to blog on a corporate sponsored site, but the fact is, employees also go out on a limb for companies when they contribute content to the company blog site (whether it's personal or not).

To me, seeing Kelly's blog highlighted in the report is a shining symbol of Sun acknowledging the mutual trust (and gain) involved in building a successful corporate blog site.

Friday Jul 20, 2007

The tag cloud has been neutered. I repeat. The tag cloud has been neutered.

For those not in the loop, we deployed a new blogs.sun.com front page late yesterday. The big changes were the addition of a tag cloud and a "New Sun Bloggers" element.

Overall, we received an expected mixed review, but one bit of feedback was clear...the tag cloud was ginormous\*. So it was limited from 100 tags to 50 and the intensity of the tag sizes was decreased slightly.

There are a few other suggestions that were offered and they too are being evaluated.

\* Yes, it's now in the dictionary.
About

Sr. Community Engineering Program Manager/Acting Director for Sun's external social networking sites (blogs, forums, wikis, etc.). Skrocki's personal blog, LinkedIn.

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