Still think corporate participation in Social Media is optional?

Still think you can fully control your brand or inevitable conversations about your company? Statistics show otherwise -- which is why encouraging and engaging in open dialog on your own front porch will help make your company and products stronger, more accurately understood and more widely known.

Via Kyle Lacy:

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Sr. Community Engineering Program Manager/Acting Director for Sun's external social networking sites (blogs, forums, wikis, etc.). Skrocki's personal blog, LinkedIn.

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