Gen Y + Gen Z + Eco Responsible Branding = Win, Win, Win
By lskrocki on Sep 18, 2008
There's this discussion on Twitter this week about the evilness of plastic shopping bags that was kicked off by this tweet:
Naturally, everyone says they want to be ecologically friendly and refuse plastic bags. For the most part, the conversation confirmed that most retailers support the "no plastic bags" stance -- some, mostly grocery stores, encourage it by offering a small credit to folks to use cloth bags, or recycle plastic bags. That's good.
Tho', there are some retailers who are totally missing the boat. I'm talking about the clothing shops that cater to Gen Yers and Gen Zers/tweens -- the shops that use their bags as walking advertisements. Bags as ads is a great idea, but why not do what the grocery stores do and sell inexpensive branded cloth bags to consumers and reward them with a small discount each time they reuse it? My 13 year old & her friends use these bags instead of backpacks and they are all too happy to be a walking billboard for these shops.The brand wins.
The consumers win.
The environment wins.