Developing relationships 140 characters at a time

When people ask me what Twitter is, I usually say "It's a combination of a micro-blog tool/text messaging/chatroom/feed reader with your friends, family, colleagues, co-workers and favorite time-sensitive, feeds (news feeds, earnings announcements, etc.)."

When I first started using Twitter, I had a common reaction to it: "Great, one more point of distraction." "I barely have time for the friends I have -- why would I want to allocate time to strangers?"

It's proven me wrong. I now seem to have a more focused work blog. Those crazy off-topic thoughts with a high blogability factor, now find their way to Twitter, where there is a better opportunity of immediate conversation to compliment the emotions related to the real time experience.

I've also developed some amazing relationships with people in the tech sector:
  • Sun colleagues (I now know more about Sun outside of my organization & have realized my colleagues and I share some super cool interest commonalities & develop a deeper knowledge about these interests as a result)
  • Analysts (I now know more about the tech sector & they have better visibility of cool stuff going on at Sun by following Sun folks)
  • Tech celebs in the social networking space (early access to what's hot, what works, ideas on what I can do to improve my work charter & they also get improved visibility into Sun)
  • Even a CEO of a company that develops the software that runs Sun Wikis (one of the programs that I manage). Jeffrey and I will be co-hosting an Enterprise 2.0 session this summer.
Is Twitter a relevant work tool? Sure, I think so! :-)

The Common Craft Show has once again provided a comprehensive video that may offer more insight if you're curious:

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About

Sr. Community Engineering Program Manager/Acting Director for Sun's external social networking sites (blogs, forums, wikis, etc.). Skrocki's personal blog, LinkedIn.

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