Tuesday Oct 06, 2009

Venue needed: Nov 19th Colorado Front Range Girl Geek Dinner

Deirdré Straughan kicked off a Facebook wall post requesting help with finding a Denver based venue for the November 19th Colorado Front Range Girl Geek Dinner. Per Deirdré "Venue could be a dinner or drinks-and-appetizers kind of place, I don't have strong feelings about it but suspect a place with room to mingle is best."

This is a fantastic networking opportunity for attendees & a great outreach opportunity for a company who may be interested in hosting/sponsoring the event. The last dinner, hosted at the Sun Microsytems Broomfield campus, had move than 80 attendees. Sun was generous enough to provide food & drinks (approx cost ~$1500). As of this post, there are 131 members in the Colorado Front Range Girl Geek Dinner Facebook group, so it's reasonable to expect an even larger crowd at the next dinner.

If you're interested in hosting the event and/or becoming a member of the Colorado Front Range Girl Geek Dinner group, you can do so via the Facebook page.

Monday Oct 05, 2009

Checking off the "Be a guest blogger" box

Since my 1st official blog post 5+ years ago, I've been a sole blogger (only blogger contributing to a blog), a soul blogger ;-), a group blogger, a behind-the-scenes blog helper (for friends, interesting people & high profile people with a blogphobia), a blog trainer, a blog site admin, but never an invited guest blogger...until now!

Thanks to another "serendipitous connection via social networking", as I call it, I can now sport around the badge titled "Guest Blogger". It all started when @KylePLacy, Author of Twitter Marketing for Dummies, tweeted the following to me "I really think you should do a guest post on my blog. What do you think?" To which I responded "What if my neglected blog finds out? What did you have in mind?".

I went with a topic that is often discussed: Corporate Social Media Policies -- something Sun, specifically the Sun Blog Founders, nailed several years ago and continues to be a solid template for other companies social media policies. Have a look at the guest post "Do Tight Corporate Social Media Policies Help or Hinder?" & let me know what you think.

Wednesday Sep 16, 2009

Some "feel good" Outside Perspective

I just received a Tweet from @kbladow that made my day. It lead me to the following Technola blog post -- which means a lot coming from a non Sun person (not that kudos from Sun peeps aren't just as sweet, but we drink from the same Kool-aid fountain :-)). Thank you Kate and thank you @emzee for the tweeted advice. @emzee is my web design partner at Sun.

Friday Sep 11, 2009

Still think corporate participation in Social Media is optional?

Still think you can fully control your brand or inevitable conversations about your company? Statistics show otherwise -- which is why encouraging and engaging in open dialog on your own front porch will help make your company and products stronger, more accurately understood and more widely known.

Via Kyle Lacy:

You may own your digital footprint, but will it be there tomorrow?

You know the drill. You register for the next shiny social networking site and click the Terms of Use "Accept" button faster than the speed of light. Most of us never read a word of the lengthy legal foo because it's boring and it makes our eyes bleed and we're in a hurry to lifecast our next thought before the moment is lost, or we want in before the crowd shows up and ruins the novelty.

In our haste, are we giving up ownership of bits of our digital selves or blindly banking on the fact that those bits won't be monetised by the site owners? Or worse, making the assumption that our content won't go poof one day without warning?

I'm definitely guilty as charged in this regard, but have made a vow to at least read enough of the legalese on the sites I currently post content to so I know the rights that matter to me most:

  1. Do I own my content on this site?
  2. Does the site co-own my content?
  3. If they co-own my content, what can they do with it?

Most site's terms of use agreements lean far, far over to protecting the site owners, but some totally get that it's in their best interest to take care of their community members by granting them (co)ownership their content. Examples:

Twitter: "Twitter is allowed to "use, copy, reproduce, process, adapt, modify, publish, transmit, display and distribute" your tweets because that's what we do. However, they are your tweets and they belong to you."

Facebook: "You own all of the content and information you post on Facebook..." (it's worth reading the dots on this one).

Sun Blogs\*: "Under the license, you will get to use and copy your blog in its entirety, and we can keep your entire blog in place at http://blogs.sun.com." \*Side note: Note that this is a corporate blog site. Sun has always been a leader in defining sensible corporate social content guidelines, so it's not entirely surprising that they'd progressively cover this base as well. It's good to know your rights as an employee who contributes social media content to company sanctioned sites.

OK, so you own your content. Now what?

Ownership is just half the battle. Assuming you own a copy of your content, does any of that matter if you don't religiously back-up a local copy? Not really. Most sites have a sensible back-up strategy, but there's no guarantee that they'll restore missing or damaged content and there's definitely no guarantee that they'll perpetually host your content so your children's, children's, children can cherish your immortal and compelling lifecasts.

In addition to knowing your content ownership rights, before you decide on posting content to a site, be sure to know if there's a feature that enables exporting of your content. Alternatively, check-out services that make this process a bit more convenient, but all of the above applies to them too.

Friday May 29, 2009

JavaOne, CommunityOne, and Sun Cloud Community Channels

Thanks to the beauty of the social web, we have tons of communication channels that are alive with JavaOne, CommunityOne & Sun Cloud conversations. Here's a quick summary of those channels -- please join the discussions:

Sun Blog Action Microblogging Action Facebook Videos Podcasts

Sun Radio on Blog Talk Radio

Conference Tags

If you join any of these conversations & would like to tag your posts, a summarized list of tags are posted here.


If you can't attend the conference, a live webcast will be made available for the CommunityOne General Session and Technical Sessions.

If you are at JavaOne, I'll be at the community corner booth on Monday and the spinning wheel on Tuesday -- drop by to say hello. :-)

Tuesday Apr 14, 2009

Friday Apr 03, 2009

Corporate Community Participation

Via a Girl Geek dinner connection, I had an engaging conversation about corporate use of community sites this morning with the CEO of InsideGOOD -- a very cool ratings site for nonprofit organizations. Following are a few resources that came up during the conversation that may help her drive awareness, site build out & participation. I figured these may be of interest to others in the community and small to medium business spaces, so I'm posting them here as well.

Sun's Guidelines on Public Discourse: Brief, conversational read that offers Sun employees sensible advice when participating in social sites

Sun Forums Moderator Program: Guidelines and summary about our volunteer community moderators program. The value add has help drive a remarkable improvement in setting a positive tone on the Sun Forums.

Why Your Brand Needs a Managed Community: "The survey included results from over 112,000 people - or about 11% of the total 1 million people represented in the population of the 22 communities surveyed. Social marketing programs achieved nearly 5x the ROI of direct marketing programs and 30x the ROI of traditional media advertising programs." Holy cow!

Sun's Startup Essentials Program: "...designed to help startups get their business off the ground FAST with the right IT infrastructure at the LOWEST COST possible."

Sun's Small to Medium Business Program: Useful SMB information sharing, cost-effective solutions, success stories, SMB offers, etc.

Via Barton's blog, Scott Monty on a couple interesting new media initiatives at Ford (I love the Ford Fiesta initiative -- 100 digital influencers in 100 Ford Fiestas providing unfiltered public digital perspectives):

Tuesday Mar 03, 2009

Colorado Front Range Girl Geeks Dinner This Thursday

If you are a woman in tech in the Denver metro area, please join @DeirdreS and me as we co-host a Girl Geek Dinner at the Sun Microsystems campus in Broomfield. Here are the deets:

Thursday, March 5, 2009
6:00pm - 9:00pm
Sun Microsystems Broomfield Campus
Sun Conference center, Building 1
500 Eldorado Blvd.

Please RSVP via the Facebook page or the wiki.

We look forward to seeing you!

Tuesday Nov 11, 2008

Cisco Launch Investigation Videos

In case you missed it, Cisco has been releasing some pretty funny pre-launch videos (the first episode has over 10k YouTube views) -- nicely done guys! The only thing missing is a cameo appearance by Martin Hardee, my favorite Cisco blogger.

If you're interested in the topic of Cisco's coordinated launch communication efforts, be sure to check out Dianna Huff's blog post -- good stuff! I love how Cisco promoted the video series via their blog, Twitter profile, and Facebook page.

Monday Nov 10, 2008

Tuesday Nov 11th 7PM Tweet-up: Broomfield, CO

@Cdash is in the hood, so if you're in the Broomfield, Colorado area on Tues, November 11th, please swing by the following Tweet-up at 7PM (non Twittering heathens are also welcomed, but hopefully you at least blog on occasion ;-))...

Gordon Biersch Brewery Restaurant
1 West Flatiron Circle
Broomfield, CO 80021
phone: 720-887-2991

UPDATE: We're meeting at 7:15 @ Bloom instead (a few doors down from Gordon Biersch).

Please post a comment or tweet me if you plan to attend so we can request adequate seating.

Tuesday Sep 23, 2008

Palo Alto Tweet-up Weds Oct 1st?

Who's up for a tweet-up in Palo Alto on Weds, October 1st? @DiTucci, @tehduh, @smaragdis, @chrisbl99 and I will be in the hood & it would be fun to sync up with our twitter friends in the bay area.

Interested? Any suggested locations? Does 5:30-ish work for everyone?

Update: The confirmed location is Blue Chalk in Palo Alto. Hope to see you there.

Monday Sep 22, 2008

CEO's Who Tweet

In case you missed it, BusinessWeek ran a story on 18 CEO's who use twitter. Sun's CEO, Jonathan Schwartz, was among the 18 -- in addition to a couple of my favorite twitter users, Tony Hsieh, Zappos.com CEO, and Loic Lemur, Seesmic CEO.

Jonathan's response to how Twitter helps him run Sun:

"Communication is a key part of leadership—as CEO, I need to engage the market, inside and outside Sun, with whatever technology affords me the greatest possible reach. Through blogs, online news, social networking sites, or Twitter, the Internet has fundamentally changed how we communicate with one another. Today, we have thousands of employees participating, engaging customers and developers across the world, 24 hours a day. And whether it's via a half-hour streaming video or a 140-character Tweet, we need to reach everyone in the forum and format they choose—not what we choose."

There's obviously a style difference between how the the 18 CEO's profiled leverage Twitter -- some use it to emote, others use it to inform, and yet others use it as a combination of the two+. Jeremiah Owyang asks:

"@SunCEOBlog twitter account is so unpersonal, for a company that preaches being so open, this isn't living the brand, agree or disagree?"

Jerimiah is one of the most interesting and informational Twitter users that I follow, but I had to disagree with him on this one:

"@jowyang -1 on this one. :-) @SunCEOBlog (not @SunCEO) simply tweets his new blog posts. His blog is his general communications channel."

I think it would be odd and unnecessary to expect all/any fortune 500 CEOs to maintain multiple social media profiles while effectively driving the success of their companies. It's also not necessary if they have at least one channel where they can hold open conversations and syndicate those conversations for ease of engagement -- as is done by Jonathan using his blog for widely distributed conversations then having posts syndicated via Twitter.

Similar to Lee LeFever, thanks to Twitter, I use it as a combination of a chat, micro-blogging, and feed reading tool. The few feeds that are most important to me are fortunately syndicated on Twitter. So, I rarely check my full feed reader anymore.

Setting up a feed for syndication on Twitter, is super simple. Check out Twitterfeed for the details.

Sunday Jun 22, 2008

"Happiness as your Business Model" - Tara Hunt

Tara Hunt, AKA @missrogue on twitter, created an excellent presentation, "Happiness as Your Business Model", on how to leverage the following "pillars of happiness" to make your websites, products, and services successful:
"1. autonomy
2. competence
3. relatedness
4. self-esteem"

She offers specific case studies of how companies like Zappos.com, Moleskin, Twitter, Ma.gnolia, & Wordpress have become "agents of happiness" by infusing the pillars of happiness in their business models to make their customers/users happy.

My favorite implementation examples of the pillars are as follows (slides 124 and 134):

"5 ways to create feelings of autonomy:
1. give people tools to personalize their experiences
2. build tools that democratize previous inaccessible industries
3. offer clear and attractive choices
4. be open and transparent
5. don't lock people in

5 ways to increase relatedness:
1. build multiple ways for customers to interact
2. have many collaborative experiences
3. create simple ways for customers to share with a friend
4. design for generosity
5. create online/offline meeting experiences"

Good stuff. Check it out.

Sr. Community Engineering Program Manager/Acting Director for Sun's external social networking sites (blogs, forums, wikis, etc.). Skrocki's personal blog, LinkedIn.


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