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Here's to the Crazy Ones

Kevin Roebuck
Director, Digital Experience

I still love this philosophy in my work and life
as written and duly attributed to steve jobs who
i met on a trip to Aspen with my father at
Apple in 1983....

Here's to the crazy ones.
The misfits
The rebels
The troublemakers
The round pegs in the square holes.
The ones who see things differently.
They're not fond of rules.

And they have no respect for the status quo.

You can praise them
disagree with them
quote them
disbelieve them
glorify them
vilify them
About the only thing you can't do
is ignore them.

Because they change things
They invent
They imagine
They heal
They explore
They create
They inspire
They push the human race forward
Maybe they have to be crazy.
How else can you stare at an empty canvas and see a work of art?
Or sit in silence and hear a song that's never been written?
Or gaze at a red planet and see a laboratory on wheels?
We make tools for these kinds of people.
While some see them as the crazy ones, we see genius.
Because the people who are crazy enough to think they can change the
are the ones who do.


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