Round 3 of My Blog

Welcome to the third incarnation for my blog. It's been an interesting ride. My first round at blogging was when I was a technical writer here at Sun Microsystems and I focused mostly on tips and tricks for using NetBeans IDE. Then as our team started making more and more screencasts and demos I reinvented the blog as a Flash blog.

Now that I'm the manager of the NetBeans docs team, unfortunately I no longer have much time to play around with cool technology. But I do have new challenges, such as making sure the NetBeans web site is doing its job: informing users on how to get the most out of NetBeans, driving volume for Sun's technologies and tools, and fostering the growing community of NetBeans and Java users.

Which led me to a new semi-technical passion - web analytics. Digging through Google Analytics and Omniture reports, trying to figure out which key performance indicators really measure success, doing change-measure-change improvements on the web site. I have to say it's a little scary that I like this so much - it seems to appeal to parts of my nature that I didn't even know were there. But it's fun, it's good for the business, and I'm running with it, much to the chagrin of the NetBeans webmasters and our (much more qualified) web analysis team, who gets continually bombarded by my questions.

So what to expect? I'll be asking a lot of questions here, putting up the answers when I find them, doing a lot of complaining about "I can do this in this tool but can't in that tool" type of things. Hopefully you'll find it interesting. So stay tuned :-)

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