As part of its mission to develop, engage, and empower current and future generations of female leaders in the company, the Oracle Women’s Leadership (OWL) group regularly holds professional development events around the world. A recent event at Oracle HQ called “The Art of Personal Branding: How to Stand Out and Stay on Top” featured guest speaker Leslie A. Rubin, an Oracle Alumni who is now founder and CEO of Image Matterz Advisors, an executive communications and advisory firm.
We caught up with attendee Christina Mitine, Data Analyst at Oracle, who shared her notes of the information-filled program for your benefit. Learn Leslie’s personal branding dos and don’ts to build and manage your personal brand—share your thoughts in the comments section at the bottom of this article to continue the conversation!
Authenticity is the foundation of personal branding
Leslie began by defining personal branding as “the practice of marketing yourself and your career as a brand to showcase what you’re offering and selling.” She reminded the audience that we are the owners of our careers, that authenticity, transparency, and visibility are essential to polishing your brand and defining how people recognize you in the world. “Your personal brand is what you’re known for, what you’re known as, what you’re known for knowing, and who you know,” Leslie added.
Consistently nurture and feed your brand
She also emphasized that branding is about consistency, which is what distinguishes why people buy a certain product over another. “Once we feel an emotional connection, we’re more drawn to a brand,” Leslie pointed out. She elaborated by asking why we should care about our personal brand, to which she answered, “Because it provides a clear focus for personal development; it helps us stand out and move up. Be intentional, mindful, and aware. You control how you show up, so it’s okay to reinvent and rebrand.”
Adding to that advice, Leslie emphasized how important it is for others to know you by your core areas of interest in order for them to rely on you as a person, as an expert, and as a brand. “As you start to climb the ladder, brand becomes more about who you know, rather than what you know or what you do,” she explains.
“Leadership is about creating relationships and building your network. How do other people know of you and what you offer? You must constantly nurture and feed your personal brand.”
Knowing your magic
Ending her presentation with a Q&A session, Leslie addressed the most common mistakes involved in branding. “Waiting to get started on your personal brand and not asking for feedback hold people back. You have to understand that you are a brand,” she answered. Leslie left the stage afterwards with an inspirational call to focus on the opportunities that we have to present our best selves to the world. “What is your magic?” was her closing statement to a program packed with valuable information.
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