Driving Demand Generation Through Inside Sales EMEA by John McGann

John is expanding his Dublin based team and is currently recruiting a Director with marketing and sales leadership experience: http://bit.ly/O8PyDF

Should you wish to apply, please send your CV to Lorraine.Walsh@Oracle.com

Hi, my name is John McGann and I am part of the Oracle Direct management team, based in Dublin.   Today I’m writing from the Oracle London City office, right in the heart of the financial district and up to very recently at the centre of a fantastic Olympic Games. The Olympics saw individuals and teams from across the globe competing to decide who is Citius, Altius, Fortius - “Faster, Higher, Stronger"

There are lots of obvious parallels between the competitive world of the Olympics and the Business environments that many of us operate in, but there are also some interesting differences – especially in my area of responsibility within Oracle.

We are of course constantly striving to be the best - the best solution on offer for our clients, bringing simplicity to their management, consumption and application of information technology, and the best provider when compared with our many niche competitors.  

In Oracle and especially in Oracle Direct, a key aspect of how we achieve this is what sets us apart from the Olympians.  We have long ago eliminated geographic boundaries as a limitation to what we can achieve. We assemble the strongest individuals across multiple countries and bring them together in teams focussed on a single goal. One such team is the Oracle Direct Sales Programs team.

In case you don’t know, Oracle Direct EMEA (Europe Middle East and Africa) is the inside sales division in Oracle and it is where I started my Oracle career.  I remember that my first role involved putting direct mail in envelopes.... things have moved on a bit since then – for me, for Oracle Direct and in how we interact with our customers.

Today, the team of over 1000 people is located in the different Oracle Direct offices around Europe – the main ones are Malaga, Berlin, Prague and Dubai plus the headquarters in Dublin. We work in over 20 languages and are in constant contact with current and future Oracle customers, using the latest internet and telephone technologies to effectively communicate and collaborate with each other, our customers and prospects.

One of my areas of responsibility within Oracle Direct is the Sales Programs team. This team of 25 people manages the planning and execution of demand generation, leading the process of finding new and incremental revenue within Oracle Direct.

The Sales Programs Managers or ‘SPMs’ are embedded within each of the Oracle Direct sales teams, focussed on distinct geographies or product groups. The SPMs are virtual members of the regional sales management teams, and work closely with the sales and marketing teams to define and deliver demand generation activities. The customer contact elements of these activities are executed via the Oracle Direct Sales and Business Development/Lead Generation teams, to deliver the pipeline required to meet our revenue goals.

Activities can range from pan-EMEA joint sales and marketing campaigns, to very localised niche campaigns. The campaigns might focus on particular segments of our existing customers, introducing elements of our evolving solution portfolio which customers may not be familiar with. The Sales Programs team also manages ‘Nurture’ activities to ensure that we develop potential business opportunities with contacts and organisations that do not have immediate requirements.

Looking ahead, it is really important that we continue to evolve our ability to add value to our clients and reduce the physical limitations of our distance from them through the innovative application of technology. This enables us to enhance the customer buying experience and to enable the Inside Sales teams to manage ever more complex sales cycles from start to finish. 

One of my expectations of my team is to actively drive innovation in how we leverage data to better understand our customers, and exploit emerging technologies to better communicate with them.   With the rate of innovation and acquisition within Oracle, we need to ensure that existing and potential customers are aware of all we have to offer that relates to their business goals.   We need to achieve this via a coherent communication and sales strategy to effectively target the right people using the most effective medium. This is another area where the Sales Programs team plays a key role.

John is expanding his Dublin based team and is currently recruiting a Director with marketing and sales leadership experience: http://bit.ly/O8PyDF

Should you wish to apply, please send your CV to Lorraine.Walsh@Oracle.com



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