Late start for a quick starter
By Raluca Ursu-Oracle on Apr 21, 2017
Doors tend to open when you have a flair for sales like Farah Garry. What’s interesting about Farah, however, is how she’s also used her talent to help keep the doors open for an essential service.
Ireland-based but originally from Dubai, Farah’s parents take care of around 400 orphan children across three separate orphanages in Dubai and India. So, whenever she’s back in Dubai or India, Farah spends her time at the orphanage where her chosen profession helps make a real difference.
“Funds are always a pressing issue for the orphanages so my enterprise sales experience is almost invaluable,” she says. “And I’ve also gotten an inside look at large corporate CSR schemes over the years, so can help us navigate them too.”
In fact, there’s plenty of room for crossover since her role as an Oracle Digital manager, selling Oracle’s marketing cloud solutions, is all about creating new opportunities in multiple verticals and so demands a diverse range of tactics.
Speaking with Farah, it feels like she was born to work in sales but she actually worked for years in marketing communications. It took an observant senior manager at a previous role, at Capgemini, to identify her potential.
“When talking with people, I have a good sense of what’s resonating or making them uncomfortable, which I can react to. People are obviously going to respond better to you if they like what you’re saying – my manager spotted this and pushed me to have a go at sales.”
Farah then points to her education as helping her to take advantage of this opportunity, having secured a first in psychology followed by an MBA: “Psychology definitely helps you to understand why people would buy from you, while the MBA means I can hold my own when talking with C-level business leaders,” she says.