It Does Make Sense to Invest in Web 2.0 Tools by Vanesa Rodriguez
By User769227-Oracle on Oct 26, 2009
Fortunately for those (like me) who push for the use of 2.0 technology in our day-to-day activities, some good results are already coming out.
KPMG has just published its research, "employers of choice", which covers along more than 10 pages, the preferences that students in EMEA have when they are looking for their first job. We cannot forget that they are "2.0 natives", they are proficient users of internet, they were born on the "collaborative era", trained on technologies based on interaction and participation, and this is the way they are used to working.
- Corporate websites and job boards are considered the most useful channels when obtaining information on companies, but;
- Social networks, professional sites and blogs, like facebook, twitter or linkedin are more realiable source of information. Besides, they are also used to check references once they've got an offer.