Are We Really Changing the Way We Recruit... by Vanesa Rodriguez

I read an article yesterday on the use of video games for recruitment, which made me think how companies are changing the way they recruit to attract, engage and identify Millenials. Can we also use Web 2.0 technologies to assess candidates for a role?

According to this HR blogger, this might be the next step in this transformation of recruiting. And therefore, this could affect not only the way we spot millenials but also the way we select them.

Recent research from Pew Internet & American Life Project found that “virtually all American teens play computer, console, or cell phone games and...the gaming experience is rich and varied, with a significant amount of social interaction and potential for civic engagement."

Nowadays, companies are launching new blogs, and making their webpages more attractive to millenials, (you can visit, where companies publish videos jobs), but are companies doing their selection process more interactive? Virtual career fairs are getting limited results not to mention the empty virtual world Second life, where many companies were established with no success. Is it worthy then to invest in an interactive model to assess candidates?

The HR blog wonders “What if instead of the process being a one-way street (candidates search for information about employers, employers try to figure candidates out), it was a two-way simultaneous sharing of information?”

What if companies use their technology to give candidates more information about them and at the same time, testing their analytical/technical skills? Does it make any sense to you or is it just an absurd idea?

What do you think? Can we utilise Web 2.0 technologies to assess candidates for a role, or is this technology better suited to the attraction/identification and search for candidates. Your thoughts are welcomed!!!

The author of this article has been with the Oracle EMEA Recruitment Team for the past year and can be contacted at


Hi Vanessa,
It is a great post with some valid points you raise.
Web 2.0 technology is definitely a tool that can add value in the recruitment process, particularly when it comes to the initial attraction of candidates to your company and job opportunities.
As you have indicated there needs to be more transparency and a balance of information sharing by the hiring company and the job seeker – currently it all seems to be weighted on the candidate sharing everything and receiving trickles of information as they go throughout the process.
If a company has a poor recruitment process, using more current technology will not help - it is window dressing and will only serve to waste time and money. If the fundamental recruitment process is a good one, then indeed it will enhance it.
I am not sure if we are at the stage yet to be able to use web 2.0 technologies to assess a candidate’s suitability for a role. I think until the general recruitment process evolves and we get it right it right face to face, only then can we look to replicate some of this online.
Six Figures

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