By Andreea Clair-Oracle on Sep 23, 2015
In an effort to create a brand that truly stands out from the crowd, the pressure is on to uncover the secret formula that skyrockets audience engagement. Much like you and I decide upon the brands we want to buy from or work for, your audience makes the same decisions based on what you showcase about your brand. The bad news about this is that, unfortunately, you won’t find an “A to B” roadmap to the perfect brand, but the good news is you can constantly improve it and make the process of reaching your strategic goals a lot easier.
Having a solid foundation to build your own framework upon is great help, so from the Oracle brand experience, here are 10 lessons that will help you both shape and improve your tailor-made brand approach.[Read More]