Tuesday Aug 07, 2007

Berkun's Myths

Here's Scott Berkun talking about The Myths of Innovation at Google's campus in Silicon Valley recently. Really cool stories about innovators and their innovations and some of the things people have done throughout the ages to attempt to quantify innovation. I especially liked the opening history and also when Scott picked apart the word "innovation" itself. Seems innovation means many things to many people. I agree. There are certainly more practical ways to determine the success of an idea than just slapping the work "innovative" on it and sending it out the door. Just an aside: the word "community" is starting to feel like its falling into the innovation trap as well -- it's tossed around so often now that no one knows what it really means anymore. Anyway, Scott's talk is well worth the hour so do take a peek. I'll be getting this book for sure.
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