I'm going to moderate a panel at the OpenSolaris Summit
next week about advocacy. I started a thread -- [opensolaris-summit] Advocacy Panel Discussion: An Idea for Discussion
-- about the issue looking for people to participate on the panel and also for some ideas to kick around.
The bottom line is this: OpenSolaris is growing and changing, and we
have to figure out how to build a large user community on top of the
existing developer community. As we do that, I think "advocacy" really
needs to pervade everyone's activities so we can credibly engage a
variety of new people who have a variety of skills around the world.
This is not about specific disciplines such as advertising, marketing,
or PR. Instead, it's about direct, unfiltered engagement at a level
that leads to active participation and contribution. It's about
community building. Now, that includes marketing, sure, but it includes
engineering, project management, and communications just as much. Too
many people see "advocacy" as only marketing or only something that a
select group of people do, and we have to change that perception if we
want to grow. Remember, everyone has something to contribute and
everyone is welcome, but we have to go out and welcome people and make
it easy for them to come back and contribute. That makes everyone an
advocate to one degree or another.
Anyway, that's what we'll talk about.