Saturday Dec 22, 2007

Focus on Profitability, not Market Share and Competitors

The 'Myth of Market Share': Can Focusing Too Much on the Competition Harm Profitability? -- "We're not saying companies shouldn't pay attention to their competitors; they might be doing reasonable things that you may also want to do. What we're saying is that the objective should not be to try to beat your competitor. The objective should be profitability. In view of all the damage that occurs by focusing on market share, companies would be better off not measuring it." -- J. Scott Armstrong, Wharton marketing professor.

And interesting examples of this concept cited in the article include Japan's Toyota and Canon.

Thursday May 25, 2006

Getting Back in the Game

I see we're getting back in the game here -- Gartner and IDC Show Sun Gaining Server Market Share. And here -- Sun stuns server market in Q1 with sales spike. And it's nice to start reading quotes like this -- "IDC analyst Steve Josselyn said Sun's UltraSparc T1-based multi-core machines and Opteron-based x64 Galaxy servers are "beginning to resonate with customers."

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