Tuesday Apr 08, 2008

The Ubuntu Brand

Interesting branding story shaping up in the Linux community -- Is Ubuntu becoming the generic Linux distro? Could the market be deciding that Ubuntu is Linux? I'm an Ubuntu user, and I surely don't see Ubuntu as the only Linux, but it's surely the only Linux I'd use.

Wednesday Mar 26, 2008

Logos and Mascots

Glynn Foster is leading a conversation on advocacy-discuss about logos. Samples here. I haven't commented since I don't know jack about branding and logos and have absolutely nothing useful to add (so I'm practicing keeping my mouth shut when I have nothing of value to say and have no competency in an area). But if you know about such things, you may want to check this out. That's what the Advocacy Community Group is for. Anyway, I'm sure we'll have a fine logo for the OpenSolaris distribution. Also, toward the end of that thread you will see the issue of a mascot for OpenSolaris cropping up. We've had mascot conversations dating back to the early pilot program. Hopefully, a cool community mascot will emerge for OpenSolaris as well.

Wednesday Oct 31, 2007

The Name

Seems the naming conversation for the new Indiana distribution is coming to fruition --  Project Indiana and the OpenSolaris name. It will be called "OpenSolaris Developer Preview" and it's coming soon. Cool. Even more importantly, though, is Ian's suggestion that everyone "continue working together as a community to develop a set of branding guidelines so that other distributions may also use the OpenSolaris brand...."

Thursday Sep 27, 2007

The Indiana Brand

If you know about the art of branding and are interested in OpenSolaris and Project Indiana, go here and here. Glynn started a conversation to specify what the brand experience should be for the Indiana distro. I think it should be based on the culture of the OpenSolaris community, it should be as simple as possible, and it should be as globally inspired as possible. Simple, right? Ha! Good luck, guys. But really, I'm sure whatever comes of it will be quite beautiful. For a more general update on Indiana, Glynn has a nice update here, and it's linked to here as well
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