Tuesday Jul 08, 2008

Different Language, Different People

Are you a different person when you speak a different language?: "People who are bicultural and speak two languages may actually shift their personalities when they switch from one language to another, according to new research in the Journal of Consumer Research. The authors studied groups of Hispanic women, all of whom were bilingual, but with varying degrees of cultural identification. They found significant levels of "frame-shifting" (changes in self perception) in bicultural participants — those who participate in both Latino and Anglo culture. While frame-shifting has been studied before, the new research found that biculturals switched frames more quickly and easily than bilingual monoculturals. -- eScience News.

Interesting report. I buy the language switching bit because I see that affect personalities every day in bilingual people around me and also in my own kid as well. But I'm not sure I buy the notion of "biculturals" that much. True bicultuals seem rare to me or superficial at best. Perhaps that's because I live in a culture that has such a low level of diversity and mixes very little with the west, I'm not sure. There are many shades of culture within cultures, too, so it's difficult to draw conclusion that apply across larger cultural differences. For instance, I think it's reasonable to say that the distinction between cultures within Europe and the United States (where this study took place) are much more narrow than the distinction between the East and West. I don't doubt the study, per say, but I just question how deep it goes. I've met westerners living in Japan for 30 years who are totally fluent in writing and speaking, yet they haven't even scratched the surface of being Japanese, and I'm told this is quite common.
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