WaggEd

Interesting -- Microsoft's PR agency admits it doesn't "get" blogs!. What's not to get about blogging this late in 2006? Just blog. The lessons are obvious, immediate, painful, humbling, powerful, exciting, and [insert your favorite lesson here]. But you can't understand blogging from the outside looking in, so don't bother trying. In this case, understanding comes through direct experience, not observation. Which means you have to blog. Only then will your opinions change or at least be based on something substantial. And if you hate it, that's fine. It's not for everyone. But who am I to talk. I "don't get" Web 2.0, so maybe WaggEd shouldn't listen to me, eh?
Comments:

Jim, you've hit the nail on the head Do it, and you will get it, it is not rocket science :-)

Posted by Tom Foremski on September 07, 2006 at 04:09 AM JST #

Thanks, Tom. I did PR for a decade so I generally understand that industry's basic position on most things. However, I was fortunate to get out few years ago, so I have a very different perspective on things now. Not that I really agreed that much with them when I was in their business, but whatever. :) The industry has simply fallen too far behind at this point. Although many individuals in PR have made some gains recently in understanding all this openness-community-blogging stuff, most are still missing the fundamental point: participation means \*them\* too! And they don't see this paradigm shift is an opportunity to leverage their skills in new ways to do new things. Too many in PR -- and in marketing generally -- simply view blogs as just another channel to deliver messages.

Posted by Jim Grisanzio on September 18, 2006 at 01:00 AM JST #

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