Toyota: Don't Measure Against Rivals

Toyota finds success is a bitter-sweet pill: "From the moment he took the helm in 2005, [Toyota Motor Corp President Katsuaki] Watanabe has made it his mission to discourage employees from measuring Toyota against rivals but rather against a lofty goal: developing a dream car that 'cleans the air, doesn't cause accidents, makes drivers healthier and can go around the world on one tank of fuel. We have a long way to go,' he said." -- Reuters

Agree 100%. You can't win in the long run by playing defense and getting distracted by reacting to a competitor.
Comments:

Jim,
"Related Reuters article lightly mentions the continual global manufacturing and technology expansion implemented within TOYOTA."
Academic, corporate or social ideology is fine and most welcome.
However, after completing this literary work, 'Six Men Who Built The Modern Auto Industry', Richard A. Johnson, ISBN:0-7603-1958-8, a competitive perpetual number two (#2) position was indicated between HMC and TOYOTA these past decades.
In the U.S. market, despite TOYOTA'S vaunted superiority, HONDA is deemed today producing better tested offerings for the U.S. market with associated fine sales afforded.
NOT to imply TOYOTA wares are inferior.
Example: My brother performed a common brake job on his former TOYOTA 'Tacoma' product, BOTH of us marveled at the engineered 'ruggedness' of this product.
He recently observed MISSING 'BRAKE' PARTS in his later CHRYSLER 'PT Cruiser' during service!
Throughout history peaceful competition within academic, industry or society has often improved mankind's 'quandary' quicker than by blissful means.
That said, Competition with associated STRESS will assuredly kill you! :-)
A recent February 'public' debut of my 'Project' HP ware again proved EFFICIENCY, thoughtfully applied, aids ALL peoples in traversing this planet.
Yes, described ware is GLOBAL by design!

Posted by William R. Walling on March 21, 2008 at 03:03 AM JST #

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Posted by alex on April 01, 2008 at 08:10 PM JST #

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