The Rich and Brands
By Jimgris-Oracle on Nov 26, 2006
Fascinating piece in the NY Times about brands -- What We Talk About When We Talk About Brands. It seems that we regular people talk a lot about brands. Those busy little marketers can prove it, and they are finding new and innovative ways of listening in on our conversations to get at this intelligence. It's interesting how all these "word of mouth" marketeers are always trying to eavesdrop on their customers but they are much less inclined to actually get involved with their customers. Obnoxious. Anyway, that's not why I liked the article (though I did find that part as amusing as usual). What got me hooked was way at the end. Go down to the last paragraph and you'll find this little gem -- "It turned out that people with high incomes were not talking about the brand, but people who made less money were talking about it a lot." Fascinating. So, what do the rich people know that we don't?