The "New" Organizers

People have been organizing and building communities forever. But every once and a while a team does it particularly well. The Obama campaign's community effort was an example of that and it's well outline here -- The New Organizers, What's really behind Obama's ground game. What I like about their strategy was that they combined the best of multiple worlds to create something new.

From Zack Exley's post: "The 'New Organizers' have succeeded in building what many netroots-oriented campaigners have been dreaming about for a decade. Other recent attempts have failed because they were either so 'top-down' and/or poorly-managed that they choked volunteer leadership and enthusiasm; or because they were so dogmatically fixated on pure peer-to-peer or 'bottom-up' organizing that they rejected basic management, accountability and planning. The architects and builders of the Obama field campaign, on the other hand, have undogmatically mixed timeless traditions and discipline of good organizing with new technologies of decentralization and self-organization."

That's interesting. You don't often hear community building described that with organizers using the best of both top-down and bottom-up approaches. So, in that sense I agree with the "new" bit, and it's a welcome lesson for all of us work in community-building positions -- any community.

I found that post on the Obama's guys from Barton George -- It takes a Community (and they could use a Marketing Guide) — Mozilla Debut’s theirs -- as he was talking about community development efforts at Mozilla, Ubuntu, Debian, and OpenSUSE, and he points to the new Mozilla community marketing guide (see Patrick Finch). I sent these links to advocacy-discuss on OpenSolaris so we can talk about these issues, too. Teresa started the thread recently in an effort to get some ideas going for how we can do more as a community to organize ourselves. We've had this discussion before on OpenSolaris (many times, actually), but we still have some work to do to really document a substantial guide that we can all get around and drive together. We have some very good bits and pieces spread across the community, but perhaps its time to bring it all together into one document and label it as such?
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