The Extra Effort

When you want to move into a new career or even grow in your existing job, it's up to you to make the necessary adjustments to make that happen. Just doing what you have been doing all along -- even doing more of it -- simply won't cut it. Don't even waste your time. You'll stagnate and eventually get dumped overboard when you get too old and you'll be left to drown all alone. Now, these days you can get tossed aside through no fault of your own, of course, but the point is that if you want to change you have to change. And even then, there are no guarantees. But if you don't drive your own agenda, then others surely will and you may not like the results. Which means you get screwed, basically. So, you to do whatever it takes -- working late and on weekends and holidays, taking classes, traveling to new areas for conferences, using new technologies, whatever -- to pick up new skills and new contacts. Then, when you get those skills you can sell them in the marketplace.

Part of this process is putting in the extra effort when you get laid off. That's what Melissa Pereira is doing. I worked with Melissa some years back in Sun marketing. She's in New York now, and she found herself in the Wall Street Journal and on Good Morning America (absolutely unbelievable) for her extra effort. She's doing an unpaid internship in the city to retool her skills so she can take advantage of new opportunities. She's not just sitting around waiting for something to happen. She's making it happen. Cool.
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