Steve Rubel's Rise of Business Blogging

PR maverick Steve Rubel has a nice piece here -- The Rise of Business Blogging. Good primer for getting started, too. I wish we had Steve doing PR here at Sun.

In his article, Steve talks a lot about how Microsoft is using blogs to turn around their image. Microsoft is a competitor of ours, so I can quibble with some of the points in the piece, but I largely agree that they've come a long way. Sun was also mentioned in the article, but only for Jonathan Schwartz as part of the growing list of CEO bloggers (Steve, Jonathan is President and COO. Scott's the CEO. I get your point, though.)

But Sun's blogger community is much more than just Jonathan -- and I believe that Jonathan would agree with that. There are about 1,000 Sun employee and community blogs at Blogs.Sun.Com & Planet Sun & Planet Solaris & java.net. At multiple levels throughout the company and out there among our developer communities, we're all talking away.

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