Scoble's Message to Gates

Here's part of Robert Scoble's message to his boss, Bill Gates (delivered to Bill by Microsoft's PR vendor, Waggener Edstrom):

I told him to understand the content-creation trend that's going on. It's not just pod-casting. It's not just blogging. It's not just people using Garageband to create music. It's not just people who soon will be using Photostory to create, well, stories with their pictures, voice, and music. It's not just about ArtRage'ers who are painting beautiful artwork on their Tablet PCs. It's not just the guys who are building weblog technology for Tablet PCs. Or for cell phones. Or for camera phones.

This is a major trend. Microsoft should get behind it. Bigtime. Humans want to create things. We want to send them to our friends and family. We want to be famous to 15 people. We want to share our lives with our video camcorders and our digital cameras. Get into Flickr, for instance. Ask yourself, why is Sharepoint taking off? (Tim O'Reilly told us that book sales of Sharepoint are growing faster than almost any other product). It's the urge to create content. To tell our coworkers our ideas. To tell Bill Gates how to run his company! Isn't this all wild?

I love it.

To me, what Robert is getting at here is so very basic -- people want to connect, to communicate, to create something special and share it with someone within a supportive community. Most people do this quite naturally and always have, but new technologies are enabling this phenomenon on such a rapid and mass scale. Companies who miss this will miss out. It's not too late, though. Let us know what Bill says, Robert. 
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