Scoble on Fear
By Jimgris-Oracle on Oct 21, 2004
I often ask my non-blogger friends here at Sun why they don't blog. I mean, after all, the company has basically given us free access to the very latest online publishing technology with one stipulation -- be responsible and don't be an idiot. Many have jumped on the opportunity, and many have not. The mix is fascinating. And to some extent surprising. You can never predict these things, I suppose. It's not for everyone, though, and I realize that.
Unlike many companies I've worked at, Sun is a company of thinkers. From top to bottom. Everyone has an opinion around here. And everyone is all too willing to express his or her opinion, too. We debate strategy and tactics and engage with executives at many levels. In the Solaris platform organization, it's not uncommon to see the senior execs lurking the hallways talking with the engineers. Lot's of influence being exchanged there. Both ways. That's the key. It goes both ways. And it's not just engineering with influence. All the time I see relatively junior marketing and PR people briefing pretty damn senior executives or customers on various projects. It's pretty scary who I have been in meetings with in this company considering my experience. The message to my non-blogger friends is this: the very influence you have internally you can now extend externally to engage with whatever community you need to talk to -- customers, press, analysts, developers. Even competitors. This is an amazing opportunity. Sun benefits. The employee benefits. It goes both ways. Besides, it's fun. Give it a try.