Qualifiers

I hate qualifiers. They pervade our conversations and add almost nothing. Aside from spin, that is.

Take this one. Why did this writer have to ruin Laura Koetzle's perfectly reasonable quote with a "gnarly" introductory phrase in a piece from LinuxInsider a couple of weeks ago:

As gnarly as Sun's open-source foray may be, it also has great potential for the company, Koetzle, [senior analyst with Forrester Research] asserted. "It's a risky move, but it could well pay off for them in the long run," she said. "It will build tremendous credibility with the development community."

Again. More qualifiers in the same article here from the writer and Dwight Davis of Summit Strategies:

Although Sun may not be able to dam the surge behind Linux, it can still be a survivor, said Dwight Davis of Summit Strategies. "I don't think Sun can counter the entire Linux trend and the momentum for that operating system, but I think they can make a good case for a battle-tested, commercial version of Unix as an alternative to Linux."

Why all the presuppositions and unnecessary competitive complexity?

I just don't see it this way at all. My view of OpenSolaris is simple, and I have no qualifiers to explain it. We have great code. We have a large internal community of 900 engineers scattered around the world. We have a global customer and developer base in the tens of thousands (probably bigger). And now we are looking to upgrade our already well-defined development processes, simultaneously make them open source, and step that new development methodology carefully across the firewall as we finish Solaris 10 and build a community. And why? Because we want to tap the talent of the Solaris developer community around the world to help make Solaris even better, to help find and fix bugs and build new features, to enable the community to use the code in new ways and drive the entire system into new and unforeseen markets. Very simply ... to grow. You see? No qualifiers. No war with Linux. No risky or gnarly moves. No surviving some surge behind a dam. Just a simple evolution of the Solaris platform for the benefit of Sun, the Solaris developer community, and our customers and partners. Simple.

I know. I'd be a crappy marketeer. I realize that.
Comments:

Post a Comment:
Comments are closed for this entry.
About


Search

Archives
« April 2014
SunMonTueWedThuFriSat
  
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
   
       
Today
Bookmarks

No bookmarks in folder