Microsoft in Denial on FireFox

Companies get defensive when they dip into denial. Check this out in Cnet ... tell me that Microsoft is not in denial on FireFox.

[Steve] Vamos [Microsoft Australia's managing director] said that although he has heard other people mention the competitive threat posed by Firefox, he doesn't see it as a problem.

"I'm not sure that that is the reality. I have seen comments around that, but there is nothing I can refer to that really supports that," he said. Instead, Vamos said, consumers need to be educated about all the features already offered by Microsoft's browser.

"We probably need to do a bit of work to communicate the features that are in IE," he said.

Vamos, who admitted he has never used Firefox, said there is a lot of hype surrounding the open-source movement and that if Microsoft's customers wanted new features, they would have told the company about it.

"We probably need to do a bit of work to communicate the features that are in IE?" Wow. Wonderful example of denial.

Hey, what goes around comes around. We were defensive on .NET, Web services, XML (even though we pretty much invented it), Eclipse, Linux, and probably a few other things. But no longer. (Ok, Java is a tougher one.) We are primarily on the offensive now, which means we are no longer in denial in regard to rapidly changing market dynamics. Aside from some hangers-on out there who are still pressing the "Sun is Setting" line in the press, most of our coverage is representing Sun as being on the offensive. People may not agree that we'll succeed, but we are setting our own agenda now and not responding to our competitor's agendas. This is a critical switch.

It's fascinating to watch Microsoft respond to this stuff. Virtually all of their software products are under attack from open source alternatives, and Sun's new business model and development methodology for the Solaris 10 platform is only going to complicate the issue for them. It's only a matter of time. Ok, it may take a long time. :)
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