Microsoft Bloggers

Interesting piece on Microsoft's bloggers here. There are 800 of 'em. My goodness. MS took to blogging pretty well, I'd say. I found the article on Steve Rubel's Micro Persuasion. Steve is busy turning PR people into bloggers and teaching them how to enable conversations. Good deal, Steve.

On the MS bit, what I like about this article is this sequence right here:

Consider one recent post, for example, in which Anderson admits, "We are still debating internally if we think that a memory gate approach will produce a reliable enough platform for the core of Windows.

"There is some concern that the statistical nature of memory gates...will produce a system that will fall over too easily when running in stress conditions."

Think Microsoft's corporate communications department would have handled that differently? You can bet your life it would have. But that's where Parthasarathy comes in. He has the clout to overrule those who would put a spin on messages he believes are vital to get out. And he appreciates what a little candor and frankness can do for the company.


Wow. Honesty. From Microsoft. I hope that's what developers are seeing from blogs.sun.com. I'm certainly seeing more and more credible content and conversation migrating to the site.

But Sanjay Parthasarathy, Microsoft's VP of developer evangelism, seems to be dealing with the same issues we all are -- how do you have critical and honest conversations with an external community without getting corporate communications, marketing, and legal all worked up, while at the same time recognizing that these people have legitimate concerns and should be involved in the process? If you read Steve's Micro Persuasion, he's advocating that PR people get involved in blogging so they are a part of that process. And, quite frankly, so they don't get left behind, too. I agree.

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