Extreme Communications

There is good reason why extremism thrives in American political discourse. It works. It really is that simple. Actually, it`s a remarkably effective rhetorical technique and has been so since the founding of the republic. Go back and read the early political debates -- or just take a good U.S. history class -- and you quickly learn that pretty much nothing has changed in hundreds of years of politicians bashing each other in public arenas. Never mind the political party. That`s always been irrelevant when it comes to this behavior. American politicians intentionally take serious issues -- freedom, war, health, money -- right to the edge. Why? To scare people. And, since they have real power over our lives, it works. We get scared. And then we don`t question too deeply. And if we do question, we really don`t do very much about it, right? Instead, over time we become passive and compliant.

The reason I think this way -- it`s just a gut observation, that`s all -- is that if you take away someone`s power to control your life then their propaganda sounds much less threatening. Oftentimes, they just sound silly. Their lack of credibility becomes obvious, and they are much more easily ignored. You can see distinctions in communications strategies when you look at other fields outside of the political/media complex. Many companies, for instance, have found that attacking competitors in public is counterproductive. Customers see right through it, and the practice becomes a demonstration of poor marketing. Also, when you build community, especially across language and cultural barriers, extremist language can easily and rapidly undermine your reputation. Now, the term community has many practical definitions, but in general it implies a distribution of power and leadership, not a centralization. In communities, people tend to be valued for what they do, not what they say. You can see this in many scientific and technical communities. I see it in all of the communities in which I participate. But I don`t see this concept expressed at all in politics. Do you?

This all came to mind tonight after I scanned this article -- The pros and cons of hissy fits. It`s a fun read.

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