Defining Innovation too Narrowly
By Jimgris-Oracle on May 27, 2004
Here's a decent article on innovation in the New York Times. The distributor vs the innovator -- Dell vs HP. But I see no need to juxtapose the two terms "distributor" vs "innovator." Dell innovates just as much in the "marketing" and "distribution" of technology as HP innovates in the "development" of the technology itself. Why do we in high tech see innovation as something that applies only to engineering? Can't an entire business or development model be innovative? It seems to me that innovation is a process that can be applied quite naturally to multiple functions within an enterprise.