Defensive on Blogs

I just love these comments about blogs excerpted below from this article -- Are blogs good for business?:

"There's a lot of hype out there," warns Graeme Thickins, vice president of marketing for Eagan-based Intradyn and a longtime technology consultant here. "I do not see this getting widely adopted in companies quickly."

Thickens marvels at how much time intense bloggers spend posting, but dismisses much of their work as unedited and irrelevant.

He thinks e-mail and Web pages will continue to be the preferred business strategies of online communication for the foreseeable future.

"A blog is the last thing on my mind," he says. "I've got so much else to do."

Bob Brin, who heads interactive services at the Padilla Speer Beardsley public relations firm in Minneapolis, says the firm has been advising companies for two years to consider blogs as a "niche marketing opportunity."

So far, no client has taken up the idea. All the cheerleading hasn't impressed him.

"We see it as a bit of a tsunami in a teapot," he says of the enthusiasm.

Also skeptical is Jon Austin, an executive with the Fleishman-Hillard public relations firm in Minneapolis.

Austin says the buzz about blogging reminds him of the CB radio craze in the 1970s. Users rushed to buy the radios and chat on them, "then almost all of the sudden, people realized they didn't have all that much to say," Austin says.

Note the paradigm represented by these key words -- "hype" ... "warns" ... "do not see" ... "dismisses" ... "unedited and irrelevant" ... "last thing on my mind" ... "got so much else to do" ... "niche" ... "cheerleading" ... "no client" ... "hasn't impressed" ... "tsunami in a teapot" ... "skeptical" ... "craze" ... "rushed" ... "didn't have much to say."

Wow. I'm glad I work at Sun.

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