Corporate Blogging

Interesting article on CNN/Money about corporate blogging that's done right and done wrong. I'm not sure why some companies are getting themselves into trouble with this form of communication. It seems really simple to me, but hey, we all make mistakes so it's hard to be hard on someone attempting to be more transparent. And I understand the recent PR example quite well because I know that business and those errors speak for themselves. For a nice review of that one, check out Dave Taylor's piece from the other day. It's a piece I tend to agree with a great deal .

Sun, on the other hand, seems to be just surfing right along with blogging. I think I have a theory as to why -- Sun grew from the community so it understands how to behave within a community, and we have a large number of engineers participating in communities of all kinds -- some Sun run, some run by other vendors, some run by standards bodies, and some by foundations. All these interactions take place on open mail lists or forums. So, when blogging came along it was really nothing new, and people seemed ready and eager to get going. It was just a new way of doing what they had been doing in the past -- communicating openly and honestly. Not perfectly, but openly and honestly for sure. And that can take you a long way.

Comments:

The CNN Money article is pretty good. A bit shallow maybe. On of the things I contend is that it's not possible to delegate writing a blog. If people are willing to invest the time and energy to "learn how to write well", update their blogs more than once a month, and listen and respond to feedback (either in comments or on other blogs) then they will be successful bloggers. Otherwise, it'll look pitiful. It's hard to write well and effectively, and the effort involved in maintaining a good blog might be too high a price for many execs. I personally think that execs need to blog, but that our current crop may be ill-equipped to do it.

Posted by Christopher Mahan on October 18, 2006 at 06:37 PM JST #

"I personally think that execs need to blog, but that our current crop may be ill-equipped to do it." I agree. And it may be true, but that's ok. I bet that the ones who are blogging stand a better change at growing into the future. Also, I bet that the younger guys, the non-execs as of yet, who do blog stand a better chance of gaining exec-hood status in the future. And the only reason is that that open communications can be a powerful way to advance, and it offers a nice way to gain consensus along the way. However, I also think that blogging is just one tool that doesn't necessarily fit all execs (or all non-execs). I think the key is not blogging, per say, but open communications, and that can be expressed in a number of ways.

Posted by Jim Grisanzio on October 19, 2006 at 03:52 AM JST #

Blogs in all essentiality are screaming, "NOTICE ME" or "ATTEND ME"... As these are individual logs which the writer has experienced. The idea of logging on a particular service or product is to make the Corporate realise that there product has reached the TG but maybe there is something more to be desired out of it. Ignorance of this can lead to mass movement of individual like minded people getting in causing a snowball effect. Its necessary to sit up and notice this. Maintaining the blog platform and keeping abreast of info flooding from the DIRECT endusers is like a gold mine. Capitalise on it!!

Posted by M Bhave on November 07, 2007 at 06:57 AM JST #

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